In today's world we live in, companies are now in a race to make a difference against their competitors in a rapidly increasing competitive environment. Companies working in order to be one step ahead have to give more importance to innovation, especially in the age of constantly changing and developing technology. Companies that attach importance to R&D and innovation and ensure their sustainability will definitely increase their competitiveness.

It is a fact that producing new technologies and developing products are among the indispensable elements of competition, and these two elements are among the sine qua non for companies. Being aware of this, businesses take care to implement innovative and creative works all the time.

In this period, when the ways of doing business are starting to change, especially businesses that do not follow technology closely and are not open to new developments lose their war of existence after a while. That is, change affects everything. In order to catch the change, R&D and innovation come to the fore..

With this awareness, investment in innovation has increased noticeably in recent years. Companies are now aware that they need to invest in this issue in order to make a difference in global markets. Innovative and R&D-oriented companies that invest in technology will always be more prominent in the future.

As a result, companies that want to achieve sustainable growth figures, exist in the future and make a name for them should definitely focus on R&D and innovation studies and pay attention to producing products with high added value.