In the rapidly developing and changing world we live in, it is no longer enough to just produce. Companies need to step out of traditional production and highlight their innovation-oriented and innovative products that will make a difference. For this, the power of design is very important.

Design has now become one of the strongest areas of competition in the textile industry. Namely; We live in a world whose product range is enriching and changing almost every day. In this fast-paced environment, being up-to-date with functional designs that make life easier, keeping up to date with trends and being different with design is a must.

In the past, it was enough to make useful, quality products, but in the new world order, where technology is rapidly developing, the presence of these alone does not make companies competitive. Being fast, producing aesthetic products, working especially on design, being able to produce according to customer demands are essential to survive in the competition.

Especially the textile sector is a sector open to design and innovations. In order for the companies operating in our sector to stand out in the global competitive environment, they need to continue their work on R&D, design, innovation, branding, ecological and environmentally friendly production without slowing down.

It should not be forgotten that in order to create brand value by designing more innovative products, it is necessary to follow the latest technology, ensure the sustainability of the brand, and implement projects that will make a difference.